For Immediate Release – 
New Catering Truck To Hold Fundraisers for Reboot To help Veterans Successfully Transition from the Battlefront to the Homefront

(IRVINE, CA) May 16, 2016 – The Habit Burger Grill is launching a new catering truck in San Diego and teaming up with National Veterans Transition Services, Inc. (NVTSI) aka Reboot to help veterans, one juicy bite at a time.

Coinciding with National Burger Month and as a way of introducing its new catering truck, The Habit will be holding five burger events throughout San Diego County with 100% of the proceeds going to NVTSI, a non-profit organization that helps veterans successfully transition from the battlefront to the homefront through a reverse boot-camp called Reboot WorkshopsTM.

NVTSI, founded in 2010, has helped thousands of veterans make the challenging switch back to civilian life through workshops that focus on relearning the civilian culture while using military skills to their advantage. The educational workshops build upon military training and experience while preparing for life after the military. This month, NVTSI introduces their “OPREATION REBOOT” initiative that will match veterans with more than 500 area businesses looking for responsible employees.

“On behalf of the thousands of veterans who leave the military in San Diego every year, NVTSI appreciates this valuable support from The Habit,” said Maurice Wilson, president and executive director. “Military personnel excel at teamwork, are disciplined, and perform well under pressure. The Reboot WorkshopTM helps veterans focus on the emotional skills to let these positive qualities shine through, making for better citizens and better employees.”

“Better burgers are just the beginning for The Habit. Giving back to the community is very important to our company, and we are proud to support service men and women as they transition back civilian life. The work NVTSI is doing is vital to giving service personnel the best future possible,” said Russ Bendel, chief executive officer of The Habit.

The Habit operates nine restaurants in San Diego with five more planned to open this year. The new catering truck offers the same high quality menu as the restaurants and can be booked for parties or events at

The Habit may be found on social media at,,  and For more details on The Habit Burger Grill, please visit

About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to more than 150 restaurants in 15 markets throughout California, Arizona, Florida, Idaho, Nevada, New Jersey, Utah, Virginia and Washington. More information is available at

About Reboot
National Veterans Transition Services, Inc, a San Diego based 501 (c)(3) organization known as Reboot, is dedicated to assisting veterans in adjusting to civilian life and securing meaningful employment by combining evidence-based, best-practice performance techniques. Reboot WorkshopsTM help veterans achieve their full potential and goals in the transition domains of employment and career, education, living situation, personal effectiveness/wellbeing and community life functioning. For more information, visit


Contact: Barbara Caruso